This day of lectures and encounters, the fourth instalment of the series organised by the inter-university group TURICOM, endeavours to examine the relationship between tourist imaginaries and the visual arts from the 1960s onwards. By virtue of a selection of brief lectures and a final conversation, followed by a debate, it looks to reflect on mass tourism and the way in which, as the industry of experience, it is connected to the search for a lived experience that has shaped contemporary art.